AI Insights · Timothy · April 2021
Australia's Top Film & Television Apps Q1 2021 Performance Review
Analyzing the Q1 2021 performance of the top Film & Television applications in Australia, the Sensor Tower data reveals notable trends in downloads and user engagement. Insights show varying patterns across leading platforms such as Disney+, Netflix, and others.
As the first quarter of 2021 wrapped up, we observed intriguing performance metrics for the top Film & Television applications in Australia. Our data at Sensor Tower provides a comprehensive look at how these apps fared in terms of downloads, revenue, and active users.
Disney+ showed a slight decline in downloads from 78K in the last week of December to 53K by the end of March. The app's revenue trends fluctuated, peaking at $650K in late January before dipping to around $614K at the quarter's end. Weekly active users started strong at 1.6M, dipped in early January, and surged to over 1.7M by mid-February, stabilizing at 1.64M towards March's close.
Netflix experienced a downward trend in downloads, dropping from 64K to 40K from December to March. Revenue peaked at $217K in the first week of January, with minor fluctuations leading to a close at $151K. The platform's weekly active users saw a slight increase, starting at 3.75M and growing to 3.85M by the end of March.
9Now, with no revenue reported, had a varied downloads pattern, spiking to 59K in late February from an initial 26K in December. Weekly active users reflected a similar trend with an initial dip followed by a rise, starting at 261K and ending the quarter at 286K.
Stan. also displayed a mixed downloads trend, with an initial 42K decreasing to 28K by the quarter's end. Revenue showed some volatility but ended at a lower $15.5K compared to $16.5K at the start of the period. The app's weekly active users maintained a steady range, starting at 626K and peaking at 652K in mid-February, before ending at 621K.
Amazon Prime Video saw its downloads climb from 41K to 33K from December to March. Revenue trends were more consistent, with a notable rise to $141K in late March from an initial $120K. Weekly active users showed a slight increase, starting at 398K and climbing to 381K by the end of the quarter.
These insights from Sensor Tower highlight the dynamic nature of the Film & Television app market in Australia. For more detailed analytics and trends, Sensor Tower's platform offers an in-depth look at the app economy.
